Depending on your current site’s condition (tech, content, SEO), a redesign may cost more than a fresh build. We compare scenarios and signals to guide the choice…
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Related article: Refonte ou nouveau site: que choisir ?
When to redesign?
- Solid technical base, limited debt
- Stable brand identity
- SEO and content worth preserving
When to start fresh?
- Outdated stack, heavy tech debt
- Repositioning/new identity
- Poor Web Vitals/Accessibility scores
Modern component in a redesign
Decision checklist
- Business goals unchanged?
- IA reusable?
- Content editable quickly?
FAQ
Will we lose existing SEO?
Not if we migrate properly: 301 redirections map, keep top‑performing content, verify in Search Console.
Can we migrate in phases?
Yes, with a “strangler” strategy (priority sections first), useful for large sites or business constraints.
Tight budget?
Launch a core (Home/Services/Contact), plan the next pages and prioritize what generates leads.
How long does a redesign take?
2–6 weeks depending on scope/content readiness. We set a realistic plan at kick‑off.
Keep the existing CMS?
Possible, but sometimes counter‑productive. We assess tech debt first.