A good brief speeds everything up: alignment, reliable estimation and a site that meets your goals. Here’s what to prepare with examples…
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Related article: Le brief parfait pour réussir votre site vitrine
Measurable goals
- +30% qualified leads in 3 months
- +40% organic traffic in 6 months
- Bounce rate < 45%, time on page > 90s
Target audiences and key messages
- Local SMBs: trust, speed to market, transparent pricing
- Startups: performance, scalability, integrations
- Regulated industries: compliance, accessibility, security
Wireframe for a homepage
Starter IA
- Home (social proof, benefits, CTA)
- Services (3–4 clear offers + FAQ)
- Work (3 relevant case studies)
- About (team, process)
- Blog (3–5 pillar posts)
- Contact (form + contact details)
FAQ
How long to produce a solid brief?
1–2 business days with stakeholders. We provide a ready‑to‑fill template.
Do we need all content before starting?
No. A content plan and 60–70% of texts are enough to start design/dev; the rest during QA.
Who writes the copy?
You can provide raw copy; we refine it (clarity, SEO). Option: full copywriting on request.
Can we integrate CRM/chat/analytics?
Yes. We list integrations in the brief (priority, accounts, events).
How to ensure conversions?
Define goals (quote, calls), visible CTAs, proof (cases/reviews), and track conversions (GA4).